A brief introduction to SEO and SEM.

Many newcomers who are new to SEO may have some confusion about SEO and SEM. There are still friends in the group asking "SEO and SEO are the same?" In the end, what is the difference between SEO and SEM? 

SEO (Search Engine Optimization) means search engine optimization, which is the same job as Search Engine Positioning and Search Engine Ranking. Specifically, it refers to the optimization of webpages by understanding how various search engines crawl web pages, how to index, and how to determine the ranking of search results for a particular keyword. A technique that cites rankings to increase website traffic and ultimately improve the site’s ability to sell or promote.

SEM (Search Engine Marketing) means search engine camp, which is a new form of online marketing. What SEM does is to fully and effectively use search engines for online marketing and promotion. It pursues the highest price/performance ratio, obtains the largest amount of traffic from search engines with minimal investment, and generates commercial value.

The promotion of the website is a long process. The so-called "immediately can not eat hot tofu" "cut the big tree must first sharpen the knife." Don't think about building a website all day long to have huge traffic. There is also a long process for the SEO process of the website. Below, Guangxi SEO introduces some optimization methods for the new website.

After all, the website is composed of web pages, and the website optimization methods introduced on the Internet are basically optimized for the whole station. The method introduced by Guangxi SEO is mainly aimed at the optimization of the webpage (inside page). Although the ranking of the homepage is not high, the ranking of each webpage (inside page) is very high, is it afraid that there is no flow?

The ranking of a web page is mainly determined by title (title), description (description), keyword density, link, and PR. Title, description, and keyword density are artificially controllable. It's easy to operate; for links, the links on the inside pages are generally small, but it's an advantage for new websites. Because the newly created website has no links, if you do the internal page optimization, it is definitely faster and less laborious than doing the whole station optimization. For PR, the new website has no PR, and the PR of the inner page is definitely low, but this is also new. The advantage of the station, the PR value of 0 is reduced or zero. But the PR of an old station will be reduced.
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